What I Learned During Day 1 at iPharma 2015

I am attending CBI's iPharma 2015 conference in New York City. Yesterday was the first day. I chaired the Technology Track and moderated a panel discussion that attempted to answer the question: Can Mobile, Apps and Wearables Make an Impact on Health Outcomes?

 Of course the answer was "Yes! And…"

As I learned from a previous speaker, that phrase was how "innovators" like Walt Disney suggested his staff greet new ideas instead of saying "No, because…" That is, people should add more suggestions for how the idea could work and not just shoot it down immediately.

It's just one little thing I "learned," which I can put into practice at my next homeowners board meeting when they try and shoot down my idea of using technology & social media to make running a homeowners association more transparent and inclusive. I imagine marketers -- especially digital marketers -- could apply the same thinking when their ideas are being shot down by MLR or upper management.

BTW, "innovators/innovation" is one of the terms on my Pharma Buzzword Bingo Card, which is shown in the accompanying image (updated at end of 2nd day). You can see that quite a few buzzwords (13) were mentioned during yesterday's sessions (for a buzzword score of 54%). Note that the complete bottom row is marked off and I have achieved BINGO!

BTW, Peter Justason, Director of eMarketing at Purdue, began a remark in a panel discussion with the phrase "If you are a pharma guy…" He didn't mean "The" PharmaGuy so I just put a dashed line through that in the card. Note: PharmaGuy is trademarked!

But enough of silly learnings. What did I learn that might be more useful for pharama digital marketers?

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