Social Media Uncovers Need for "BALLm" - Rebranding of Vagisil for Men's Itchy Balls!

Infegy is a company that claims to have cloud-based technologies that can transform "huge volumes of [social media] commentary into valuable consumer insights."

To prove how valuable these insights can be, the company is published a report that offers several "quick snapshots of various use cases that can be leveraged for the pharmaceutical and personal care industries."

One case study involves Vagisil, which gives women relief from vaginal discomfort and itching due mainly to yeast infections.

While performing a brand reputation audit of Vagisil, an Infegy analyst found that more men were talking about the product online than women. According to the report, "the majority of these male commentators were referencing Vagisil when doling out insults."

OK. Obviously, that's not very helpful if you are looking to social media for ideas about line extensions. However, the analysis also found "subsections" of social media conversations about a topic that Infegy believes uncovers an opportunity to rebrand Vagisil for men: Itchy balls!

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