This model has been built to better understand the various parameters that are involved in the road to the creation of brand sustenance. Every parameter is influenced by the consumers and their experience acts as the bridge between building a brand from inception to its sustenance through brand loyalty.
The variables influence each of the parameters and determine the success and future of the brand. The major drivers of the model; Brand Experience and Brand Ambassador are determined by brand usage, indirect experience, brand performance; and Viral Marketing, B2B-B2C-C2C, Relationships respectively. Relationships for instance are the collaborations and partnerships that firms have with their clients and other complementary businesses.
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