Examples of Innovative Promotions

Billboard advertising has been around for decades. It is safe to say that they are no longer as effective as they used to be. Watching some new advertising techniques appear has made me realize that the memorable ads are the ones that really interact with life itself and are connecting to us in an emotional way.

A small list of the most striking ads of the last 6 months.

1. HUNGER AND THIRST: Magazine on a bottle
This could be how we get drinks for free in the future.
Have a coke. Have a smile.

2. SUPRISE! Peephole Pizza Guy
Nice alternative to the stacks of flyers we all have

3. PATIENCE & CURIOSITY - Conveyor belt ads
I’m sure you’ll want to see the entire belt before you leave the store

Nice alternative to the stacks of flyers we all have

à Innovative promo leading to a better recall for Papa

4. PLAYFULNESS - Wonderbra magazine ad
Have a feel of what a wonderbra would look like

5. CLEVERNESS - Fun shopping bags
There are tons like these.
All of them play on either (1) how they interact with the person
or (2) how the bag interacts with the print

Promotions along with below the line marketing are spreading like a craze. Infact, what was initially an effective tool to catch up with people in the rural India who had limited access to the other mediums like Press, TV and Radio has become an indispensable part of every marketing tool even for the urban India., though there is a considerable change in the presentation and approach. Companies are throwing in just about anything to boost their branding and sales. From Tangibles to the intangibles, everything is being effectively exploited. From Air tickets to the most happening sporting events in India and abroad, Entry passes to the hip discos & pubs etc. to holiday packages to the most exotic locales, the consumer is being wooed with just about everything.