Pharma Ups Its Investment in TV DTC Advertising

Ever since the U.S. allowed direct-to-consumer (DTC) advertising, a majority of the ad dollars were spent on TV, which made sense in past years because that's where the "target" audience spent most of its media consumption hours.

I guess 2014 is no exception: 70% of the DTC spending last year went to TV!

But wait! 2014 appears to be exceptional in that it saw the highest percentage spent on TV since at least 2001.

I plotted the data to illustrate the trend.


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