Saturday, 16 January 2016

One (BIG) Reason Pharma Shouldn't Reconsider Instagram

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It's the comment moderation policy. Most of the Pharma Instagram accounts just focus on nice corporate "feel-good" images that...
Thursday, 14 January 2016

The Wrong Approach to "Patient-Centricity"

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This post was inspired by an article in MM&M written by an IMS digital consultant who obviously is barking up the wrong tree as far as ...
Wednesday, 13 January 2016

Making Sure You're Getting Your Money's Worth Out of Your Website

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Competing with giant online companies is difficult, but proper web design for small business will convince your share of visitors to becom...
Monday, 11 January 2016

A 10,000 Character Limit Won't Solve Pharma's Twitter "Problem"

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Doug Weinbrenner, senior director of social media at marketing firm Intouch Solutions, suggests that Twitter's plan to extend its 140-ch...

Online Marketing Outsourcing: Is it Right for Your Business?

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Your initial reaction to outsourcing may be to say no. After all, if something needs to be done, then it needs to be done correctly, right...
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Sunday, 10 January 2016

Britannia Good Day : Har Cookie Mein Kayi Smiles

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Brand: Good Day Company: Britannia Brand Analysis Count: # 561 Good Day is an interesting brand. Launched in 1987, the brand had come a long...
Saturday, 9 January 2016

Major Drugs Going Off Patent in 2015

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Click on the image for enlarged view: A Few Major #Pharma Drugs Will Lose Patent Protection in 2016