Bru Cappuccino

The North: e.g. Delhi

Bru Cappuccino ads have been popping up in City and Delhi times regularly for the past couple of months. The brain behind the campaign has to be appreciated. This is a different and a pretty expensive 360 degree campaign.

Print media, PVR theatre boards, Concerts in DU - Euphoria, MTV shows - Flirtbook, and various other Below the Line activities like a mobile coffee vending van that travels across different institutes.

Hindustan Unilever Ltd’s flagship coffee brand, Bru, has announced Karan Johar as the official brand ambassador for Bru Cappuccino. Johar will kick off this new association with Bru Cappuccino’s ‘One is Not Enough Festival’ in Delhi. Johar, who is the host of the well-known celebrity chat show, ‘Koffee with Karan’, has taken his tryst with coffee a step ahead.

http://in.promos.yahoo.com/bru/flirt_contest.html

This is one of their online gaming links on flirting.


The South: e.g. Chennai

Will the same strategy work in the South? There are a lack of specific magazines or newspapers that would target the same segment as a City or a Delhi Times does.

Bru as a brand in itself is huge revenue source in the south. Hence airing a commercial for Bru Cappuccino with the "Flirt More" tag would definitely not go well with the exsiting strong customer base.