Are Online Peer-to-Peer Physician Discussions Overrated?

Congrats to Thibaud Guymard (@thibaudguymard), Digital Marketing Manager at MSD France, and his Comuniti team for winning the Prix Or de la Communication Médicale & Hospitalière in Paris at the yesterday.

Comuniti is a online community lunched in early 2014. It is part of MSD France's Univadis service exclusively for healthcare professionals.

"Contact your colleagues and talk exclusively with health professionals," says the Comuniti promo. "Work with your colleagues in public or private groups. Ask medical questions and find precise answers."

These capabilities offered by Comuniti are a first for Univadis, which has been around for a long time (listen to this podcast: "What is Univadis?").

Of course, it has to compete with other, similar services offered by independent companies and organizations. But MSD France hopes that Comuniti, coupled with the heaps of content available through Univadis, will be a magnet for French HCPs.

But are HCPs really interested in having discussions with their peers on so-called "peer-to-peer"  physician networks? I discussed this with Jeff Tangney, CEO & Founder, Doximity, and Shona Davies, Global Communications & Programme Leader for Univadis worldwide. You might be surprised at what they have to say about the value of online physician peer-to-peer discussions.

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