Marketing the QR Code...

These small & black looking 2D images have been popping up all over the place - print adds, retail units, visiting cards, on soap cartons, candy wrappers, I can even see them within laptop DVD trays once you pop-them out to put your DVD in.

These QR codes have become a must have to all Marketers, everyone of them is coming up with innovative ways to communicate & market them. The creative agencies have them on their visiting cards through which details printed can transferred onto your contacts within a jiffy, retailers have them in-store to scan & avail discounts, mobile chargers have them in case you need to find out where to get a replacement - the list goes on, & quite innovative these usages.

Now comes the pertinent discussion, in a world of the QR code, does the consumer fundamentally see a benefit or atleast the lure of a benefit, or an associated value that he/she associates with that brand just because that brand is looker 'hipper' because of a QR Code? 

For many marketers any of the above rational associations would mean that their QR code is working in delivering its desired intent. 

In India the smartphones growth is around a 100% every year & poised to reach 100 million+ units by the end of this financial year in an overall base of 900 million+. But QR Code readers (which are to be generally downloaded) available on such phones are a far smaller number, 5 million itself might be an over statement.

Nevertheless this number is poised to grow. Which means that the QR code plans that marketers use have to be of a far higher order, rather than being generic & simple.

The current users of this technology (started in Toyota's manufacturing subsidiary) in India will be the younger or professional crowd whose access to high end smartphones & apps are far higher.

This means their engagement level can also be expected to be higher, maybe leading them on to spend more on the desired brand being marketed through a higher level of involvement.

QR Code led augmented reality, internet app discounts, direct interactive uploads, retail window shopping experience - the lists & implications could be endless.

There is also the QR Code design front - majority of the brands use a simple black 2D image, while a few have flirted with some colours & text too. But technically these QR code designs can be improved to have a better connect & design adherence to your overall brand language.

Considering Professional Web Design Services for Online Business: The Way to Go

Web designing includes creating web pages, developing websites, and web applications. We are aware of this but are we aware of its significance? This is something we should consider seriously for the very reason that it may help serve our business in million ways. The internet is the finest way of marketing that every business and individual all across the world considers. 

With millions of web surfers and websites, you need to compete with all of them to be the best, which is not an easy task. Every business has started creating own websites along with social media pages and blog sites to build trust with the market audience. 

Hiring the professional web design services is essential here since you need to build up your company’s image on the internet and sustain the reputation where anybody can see your web pages from anywhere. You can go for a good web designing company for assistance too.


No matter whether you are an individual or a business, you can connect with worldwide users and sell your services, information, products in split seconds. The internet, depending on how is your approach, can result in success or failure. This is where professional web design services can serve you in putting everything systematically and correctly to avoid failure. Even with the advancement in web designing, many tools and technologies have come up where the market demand considers the finest looking websites at reasonable rates. This demand is something that only a good web designing company can fulfill where you need to be choosy to find the best one.  

You get to the right path through professional web design services. Keeping the technical aspects and design considerations in mind, web developers can effortlessly create and manage the designing of a web page. They serve as an intermediate between you and your audience where you portray your things through them. They provide you with everything that you want on your web page. Even a web designing company can also help in setting the right marketing strategy for your business. It allows you to create goals considering the theme of your website. It also serves your company in organizing everything in such a manner that it appeals the target audience.

Such services also provide your websites with a perfect look and feel, which are highly essential to attract visitors. Web artists bring in the graphics and visual effects and integrate them with your idea to produce effective results. Even they can bring in changes to your websites as per your convenience. Your website may not be able to produce a significant impact if not updated at the right time. This is where developers can provide you with right instructions on what material and changes in your web pages will produce positive results.  

When it comes to choosing a good web designing company, you should consider the quality of services that it provides first. You can rely only on a company that serves in meeting the client requirements. You should look at the reputation and services portfolio. Even considering a company that provides a variety of services like social media, conversion optimization, link building, content development and management, email marketing, advertising, etc. will prove invaluable for your business. 

Apart from these things, you should consider the ranking of the company, experience in designing websites; cost packages, commitment to delivery in time, etc. You should research about all these things before making any decision. Thus go for it and you will then be able to see a tremendous improvement in your online business.   

Special thanks to Addison Brandon from www.NumeroUnoWeb.com for sharing his perspectives on Professional Web Design Services.