Throughout my career, I've always found networking to be a great way to meet new people, develop partnerships and discover new opportunities. What I find most interesting is that many people only network when they need something - a new job for example.
But the reality is that networking should never stop. Even if you're running a successful business the best source of new customers is through networking with existing customers, asking them for referrals, and so on. Said another way, networking should be one of your key marketing strategies.
How to leverage your existing network?In the old days, the only way to network effectively was to show up at a live event. And admittedly, this is something that I still rely on to expand my business and meet new people. However, networking is no longer limited to face-to-face interactions as there are many new ways to connect.
Thanks to online social media like facebook, Google+, and more importantly LinkedIn, networking has been elevated to whole new level. For example, the other day I needed to find someone who could help answer some research questions. Using the advanced search on LinkedIn, I not only found what I was looking for but had a number of people in my network recommend individuals in their network's that could help. I received phone numbers, emails, and some really great feedback.
In addition to social media, tools like online forums, webex, and gotomeeting, make the process of connecting with others very easy. Our virtual connections bring us together and let others see inside our sphere of influence. I love using technology to communicate with others and truly connect at a deeper level than a bland email.
Networking from scratchAs I got ready to create this post on networking, I thought to myself, "Where should someone start?" If you don't have a network or a long list of social media followers, where do you begin? The answer lies in your niche. I've always found it invigorating to speak with others who share the same interests as I do and starting with what you already know is a fantastic place to begin. Not only is this easier than entering a situation that you are unfamiliar with, but gives you equal footing with those you'll meet.
Once you hone in on your particular niche, consider different ways to get involved. LinkedIn offers tons of groups you can join - posting information about you and your projects or simply allowing comments on community topics. Associations and meet up groups are also additional ways to start the networking process. It may be a little nerve racking at first as you'll be stretching yourself, but you'll quickly find others that round out your network and help you succeed.
Networking doesn't have to be painful. And, if you start in an area you are comfortable with, it definitely lowers the barriers to entry. The key is to put yourself out there and focus on the end result.
Networking for marketers and local businessesIf you're in marketing, I recommend that you check out AMA - the American Marketing Association. Truthfully I find the local chapters to be of greatest value but the national association also provides access to resources that can be helpful.
If you are a small business, I strongly recommend joining your local chamber of commerce. Not only will you meet other local business owners who can share helpful experiences, but gain access to valuable resources that can truly elevate your business.
Please feel free to comment and share any networking tips you may have!
With advanced technology, it seems like people are spending more and more time alone. Why get out of your PJs if you can sit in front of your computer and instantly access anyone or anything you want? Skype, Facetime, IM, there are many ways to connect with other both verbally and visually but something is missing. Call me old fashion but there's something to be said for meeting people face-to-face.
This coming weekend I'll be attending a conference focuses on Internet Marketing. It's a relatively small conference but has some of the best and brightest in the industry presenting and attending. Personally I'm looking forward to meeting people face-to-face and getting to know them. By having this connection, it enriches the virtual connections that we'll make long after the conference via email, phone, Skype, etc.
What would happen without physical limits?I always asked myself what would be missing if we never made the effort to meet people face to face. Specifically, what if we never went to meetings, conferences, dinners, meet and greets, etc.? For me, the answer is "I don't want to know." Something would definitely be missing if one day we decided to focus on leveraging the technology alone and eliminate live interactions.
One example of this is the paperback book. Today I read just about everything on my computer, ipad, or smartphone... but still love picking up a real book. In some ways, it makes me appreciate something I used to take for granted - and I enjoy it even more. It's my belief that human interaction works much the same way. Although we may be less dependent upon this interaction, it's appreciated none-the-less. It does require an effort though. If you want to get out and know people, you literally need to go out. A Google Hangout can't replace real life connections!
What are you doing to connect?For many of us, connecting in a new environment has it's challenges. I for one am not the best in new situations where I don't have established connections. But I push myself anyway - and I'm always glad I do. I know that meeting new people in your niche can be challenging but the good news is that everyone has something in common. This is half the marketing battle.
As a next step, seek out real-life interactions you can engage in. Local meet-ups, conferences, events. There are plenty of opportunities out there to step outside your comfort zone and build some meaningful relationships. I encourage you to find one event that interests you and sign up to attend. Here are some strategies you can use to make the event more enjoyable:
1. Bring a friend. Things are a lot less anxiety-provoking when you have someone with you that you're already comfortable with.
2. Bring business cards. Don't get caught off guard. Bring plenty of business cards if you plan to network and establish new relationships.
3. Don't wait for someone to speak to you. In order to get the most from your event, take initiative. Don't be a wallflower. Introduce yourself and ask about the other person, "where are you from?" "what do you do".
4. Follow up. Make the most of your marketing investment. Follow up with the people you meet - connect on Google Plus and LinkedIn.
By taking initiative and meeting people face-to-face, you can start to develop long lasting connections that serve you well in the future. You may even have a good time and enjoy the interactions you have. The key is to start small and build up. Over time, you'll become more comfortable with networking.
