Disclosure: eyeforpharma is a client of mine - Pharma Marketing News is a Media partner for this event. But this post is a bit of "earned" media coverage - i.e., no one is paying me to do this.
Mostly, I'm using Twitter and following the #e4pbarca tweet stream, which is pretty active. I recommend that all conference producers use specific Twitter hash tags like this to allow people who cannot physically be at the conference to at least follow what's being discussed in real time. Make sure you keep your hash tags as short as possible! Also, make sure everyone at the conference has access to Wifi and knows the hash tag.
I've embedded the #e4pbarca tweet stream at the end of this post.
I will post here some highlights from the conference of interest to me. Also, I'm hosting my first ever Google+ "Hangout" to see if I can interview some conference attendees during the lunch break. You can access that Hangout here.
So, here are some highlights so far. I will add more during the day:
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