Dear Patient, Come to the "Dark Side" & Engage with Pharma

Engaging patients was a major theme of the eyeforpharma Barcelona 2015 conference (hashtag e4pbarca), which just closed out after 3 days of presentations with a keynote presentation by Dr. Anne Beal, Chief Patient Officer, at Sanofi.

"Patients can help in many ways and we (pharma) have to reach out to them all," said Dr. Beal.

@TuLupus -- a Spanish Lupus patient blogger ("Tu Lupus Es Mi Lupus")-- was impressed and she offered this advice (as quoted by Paul Tunnah):

"patients, don't be afraid of going to the 'dark side' - engage with pharma and industry (is not so dark)."

"It's one of the most important things I've learnt in #e4pBarca," tweeted @TuLupus a few minutes later. "Dark side? No way! We need each other and you do great things."

Dark side? Let's imagine Pharma as Darth Vader and patients like @TuLupus as Luke Skywalker:

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