Indian men's grooming market is estimated to be Rs 4300 crore market ( Source - Euromonitor). The skin care market is estimated to be around Rs 700 crore. The fairness segment for men was created and dominated by Fair and Handsome . Launched in 2005, FAH became hugely popular. The brand rode to fame with the endorsement from Shah Rukh Khan.
After 8 years of association with SRK, FAH has now roped in Hrithik Roshan as the brand ambassador. Hrithik is featured in the new ad for FAH Face wash. The men's face wash category is worth to be around Rs 250 crore. The 8 years association with SRK has helped FAH to be the leader in the category.
The new brand ambassador is expected to rejuvenate the brand and bring in freshness. The brand is currently airing the TVC featuring the new brand ambassador.
Watch the TVC here : Hrithik FAH
The ad highlights the functional benefits of the FAH facewash with brand ambassador as the user. The reports suggest that Hrithik would be one of the ambassadors and does not indicate that he has replaced SRK.
After 8 years of association with SRK, FAH has now roped in Hrithik Roshan as the brand ambassador. Hrithik is featured in the new ad for FAH Face wash. The men's face wash category is worth to be around Rs 250 crore. The 8 years association with SRK has helped FAH to be the leader in the category.The new brand ambassador is expected to rejuvenate the brand and bring in freshness. The brand is currently airing the TVC featuring the new brand ambassador.
Watch the TVC here : Hrithik FAH
The ad highlights the functional benefits of the FAH facewash with brand ambassador as the user. The reports suggest that Hrithik would be one of the ambassadors and does not indicate that he has replaced SRK.
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