Friday 12 December 2014

Is IMS Health's Mobile Health App "Certification" Program Doomed to #FAIL?

"Welcome to the wild, wild, west of mobile health apps," says the voice over of an IMS Health animated Youtube video (embedded at the end of this post) that promotes two new mobile health app services:

AppScript - "a secure, cloud-hosted mobile health prescribing solution that helps providers create custom app formularies to prescribe, reconcile and track mobile medical apps"; and 

AppNucleus - "the industry’s most secure app development and hosting platform that offers a flexible, cloud-based publishing platform and pre-built secure messaging, personal health record/wallet and survey tools."

Recall (here) that the IMS Institute for Healthcare Informatics published a report that included an analysis of about 10,000 apps among the 40,000+ healthcare apps available for download from the U.S. Apple iTunes app store and an assessment of the potential value they provide throughout a patient's journey. The assessment found that "healthcare apps available today have both limited and simple functionality... [and] do little more than provide information."

Obviously, there is a lot of room for the improvement of mobile health apps. I've written about this many times as it relates to the pharmaceutical industry (see, for example, Reigning in the "Wild West" of Mobile Health Apps and A Formula for Patient-Centric mHealth Apps).

Let's just focus on AppScript, which promises to "classify and evaluate more than 40,000 mobile healthcare apps currently available for download on iOS and Android platforms." I have some reservations about how successful this "Software-as-a-Service"/certification program will be.

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