Where Have All the "Really Good" Marketers Gone?

My blogger friend Rich Myer asked this question on his New Media and Marketing Blog:

"Where are all the really good marketers?"

"Did you ever get the feeling that most brands are farting in the wind when it comes to their marketing?", Myer asks. "Every week more and more marketing executives are taken for a ride by people whose only accomplishment is getting people to buy their book. First, it was social media hype, then big data hype."

"So is big data at fault? The answer is no. It’s marketers who are really bad at marketing. Too many MBA types are trying to bring a logical approach to illogical consumers."

With apologies to Pete Seeger, I offer the following lyrics to accompany Myer's remarks (sung to the tune "Where Have All the Flowers Gone?"):

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