New Age Radio

Radio is the one of the most overused, abused, yet involving and powerful promotional medium. Radio’s ability to tease, to create dynamic promotional concepts, to build anticipation and generate excitement, to magnetize the audience … the exhilaration radio delivers for both audience and advertisers is almost unparalleled.

Meow radio FM in Delhi has set up attractive radio sets free of cost in various student canteens in across Delhi University institutes. The set plays free music and is restricted to only that station.

This concept can be further extended to Pan-shops where the number of people catching a smoke or a cup of tea is constantly high. Currently stations like Radio Mirchi provide free umbrella shades, advertising their brands in these road side shops. Music actually playing in these locations would be a logical effective extension.

Redefining the radio experience, Visual Radio allows listeners to tune in to local FM radio via the analog receiver on their mobile phone while simultaneously receiving interactive information and graphics that are synchronized with the radio broadcast via the cellular data network onto the screen of the mobile device.