Reebok Visual Merchandising

These are pictures from the Reebok showrooms in South Delhi.


They are different from Nike, Adidas and Puma if you can notice the main differences.
The display of the shoes is stacked up all the way till the ceiling, Reebok believes in displaying all it merchandise.

It can be looked at in two ways:

1) Efficient utilization of the store space (+ ve)

2) Too many products for the customer to handle ( - ve)

Hence instead of the traditional display of just about 6.5 feet, this goes way up till around 12 feet (if that much space is available)