In a bid to expand its presence in the expanding Indian retail market, the state-run oil major Bharat Petroleum Corp Ltd (BPCL) said that the company will invest Rs 6 billion in retail over the next five years.
The BPCL plans to set up about 250 retail outlets called 'Ghar' to sell its fuel
products. These outlets would also offer customers non-fuel facilities like shopping, entertainment and eateries."We are planning to open around 250 outlets, each having a 'dhaba' kind of ambiance, offering shopping and entertainment experience," said Subankar Sen, BPCL's senior manager of allied retail business.
"At present we have 16 such outlets across the country, each with 40 per cent fuel-based business and the reminder comprising non-fuel activities like shopping, entertainment and eateries," Sen added.
"The company is primarily focusing on urban areas, keeping in view the increasing number of people traveling on highways, and travelers becoming more demanding," said the BPCL retail chief. The outlets will mostly be built on highways and land requirement for each unit would be about five acres.
This is in continuation with BPCL's In & Out stores which stock medium-high premium grocery products with efficient visual merchandising. While IOC's retail unit is setting up shop in rural India, BPCL's model seems very practical for a highway-urban scenario.
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