Croma: Electronics MegaStore: Tata group's Infiniti Retail

Owned and managed by Infiniti Retail, a 100 per cent subsidiary of Tata Sons, Croma receives technical and strategic sourcing support from Woolworths India, a subsidiary of Woolworths. The latter is an Australian retail giant with over 2,000 stores in 12 different formats in Australia.

The above 20,000 sq feet chain at Juhu in Mumbai retails products in eight categories. These are white goods, home entertainment, small appliances, computers and peripherals, communication, music, imaging and gaming software. In each of these categories, the buyer is spoiled for choice, with nearly 6,000 products and 180 brands to choose from.

Currently organised retail is only 3 to 6 per cent whereas the total retail turnover in India was 250 million dollars last year. But organised retail is growing at a speed of 40 per cent. The pie is large enough." These facts were disclosed at an AT Kearney summit held in Mumbai recently.

There are other measures that he hopes to use to attract the customer. These include job-related training and motivational programmes to ensure that the sales staff is able to give optimum service to customers, and extended warranties on products from Tata AIG General Insurance. These measures help give further credence to Croma's claim of "We don't sell, we help you buy."

http://www.tata.com/infiniti_retail/articles/20070305_croma_electronics.htm

Ties-up with Microsoft: MS@Retail

The joint initiative of the two companies brings for the first time networking solutions for every room of a house.

The technology available at Croma, Juhu, will showcase Microsoft connected homes which bring together music and movies, thereby enriching and enhancing the lifestyles of consumers, he said. The MS@Retail shop in shop pilot project kiosk at Croma Juhu would showcase technology that will create homes where everyone is connected to everything.

The technology will help in assisting to connect camera to a Xbox and put up a show for the whole family, watch movies by connecting Xbox to the LCD, as also convert the PC to a gaming machine, thereby providing the unique technology for a completely networked home.

Presently, there are nine Croma stores in India.
http://economictimes.indiatimes.com/News_by_Industry/Tata_groups_Infinity_Retail_ties-up_with_Microsoft/articleshow/2491094.cms