Indian Oil Corporation, the country’s largest oil marketing company, has decided to step up its presence in the non-oil retail business. The company is slated to add another 1,000-odd rural marketing outlets or ‘Kisan Seva Kendras’ across the country by March 2008.
Each pump has a shopping mall offering a wide range of products including seeds, fertilisers, pesticides, consumables and banking facilities. The average cost of setting up each such outlet is pegged at Rs 10-12 lakh. IOC has tie-ups with a range of corporates both in FMCG and finance sector for these outlets like, Emami, Dabur, IFCI and ICICI Bank.
IOC, which recently tied up with IRCTC for sale of railway tickets through petrol pumps, has covered 250 outlets by virtue of this tie-up in states like Tamil Nadu, Punjab, Gujarat. It has also decided to add 25-30 oil retail outlets across these states.
To promote its branded fuel XtraPremium (petrol) and XtraMile (diesel), IOC has launched a scheme offering instant gifts for purchase of petrol worth Rs 500 and diesel worth Rs 1,000 across 32 select petrol pumps in the city during the festive period.
KSK a one stop center of service(seva) for the farmers at his doorstep making available:
Diesel and Petrol with Q&Q
Seeds, pesticides,fertilisers and other agri needs
Nutan stove, Hurricane lamps
Daily needs such as grocery,personal care
Stationery for children
Tools, auto spares
Location specific value additions
Key features:
low investment- ranging from Rs. 6 to 9 lacs
High returns- a pay back period of 3 to 4 years.
Revenue from non fuel sales reach in new markets
first mover advantage
fast building and retention of new customers
above all a value added service to our old rural customers
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